Retail Manager | Pro Shop Manager


A qualified PGA Professional from a traditional member’s club background before moving into the marketing sector.


04/2017 - Present


Foremost Golf, UK.

  • Managing around 45+ Elite Marketing accounts for PGA golf professional and golf clubs around the country.

  • Help promote the industry’s leading manufactures campaigns for golf professionals through newsletters, social media, websites and POS.

  • Develop and maintain relationships with golf professionals to help grow their business and local/online reputation.

  • Build weekly newsletters, special mails and fitting day invitations to deliver to their customer database in a professional layout.


Key achievements

  • Lead important quarterly KPI targets including database growth, customer read rate and campaign opt-in/activation.

  • Becoming an induvial my employer and team can look to for advice from my previous experience within the industry.

  • Help benefit customer’s businesses by improving their sales, number of customers and reputation within the industry.

11/2007 - 04/2017


SQ Golf, Flackwell Heath Golf Club.

  • Delivering first class professional customer service to all members and visitors of the club with a personal touch.

  • Completing one on one custom club fitting using GC2 technology for the latest TaylorMade, Titleist and PING golf equipment.

  • Communicating with other departments of the golf club to help run golf days and society’s to insure they run smoothly by working as part of a team.

  • Delivering individual and group golf lessons to members, visitors and juniors with the use of a launch monitor, video cameras and a golf simulator.

  • Organisation of the Junior and academy sections by running group lessons, competitions and also help develop the section.

  • Running of member’s competitions involving signing in, collection of scorecards and results using intelligent golf.

  • Communicating to the members via weekly newsletter emails and also promoting the club through social media accounts.

  • General shop sales, trolley/club repairs, liaising with suppliers and ordering of products.


Key achievements

  • Help develop and maintain a good reputation and rapport with the members and local area for pro shop sales, custom fitting service and customer service.

  • Exceed member’s expectations with an informative weekly newsletter which has received a lot of praise from the club.

  • Achieving a PGA foundation degree and building on that success to become a well-rounded and respected PGA professional.

05/2006 - 10/2007


P Watson Golf, Flackwell Heath Golf Club, UK.

  • Shop sales, club repairs and maintaining pro shop appearance.

  • Up keep of driving range and collection of golf balls.

  • Assisting professionals during lessons and complex tasks.


Key Achievements

  • Gaining a reputation with the members as an aspiring golf professional.

  • Becoming competent in sales and general running of a pro-shop.


The University of Birmingham (PGA) Foundation degree in professional golf (2010 – 2014)


  • ASQ Level 1 & 2 Certificate in golf coaching (2012 & 2013)

  • Sports Coach UK Safeguarding and Protecting Children (2010)

  • CPR and defibrillator training level 2 (2015)

  • Qualified First aid (2014)